NEW YORK, July 29 /PRNewswire/ — Grammy-Award winning artist and long-time (PRODUCT)RED supporter John Legend is joining with Gap to create an exclusive (RED)ZONE seating section for his August 13th, 2009 concert at Madison Square Garden in New York City. Beginning July 29th, every purchase at select Gap stores in the New York tri-state area will include a special access code enabling shoppers to obtain one ticket in the reserved RED(ZONE) section for John Legend’s MSG show.
Even better, with each (RED)ZONE ticket purchase, shoppers will automatically receive a second ticket to the show free of charge. Additionally, a select number of fans seated in the (RED)ZONE section will be randomly selected to go backstage to personally meet Legend after the evening’s performance. Proceeds from the ticket sales in the (RED)ZONE will benefit HIV/AIDS programs in Africa supported by the Global Fund.
“I love working with (PRODUCT)RED because they provide an innovative way for great brands and great artists to come together to powerfully and effectively fight AIDS in Africa,” said Legend. “I’m proud to be partnering with Gap and (RED)(TM) on my upcoming Madison Square Garden concert, because I know the money generated will go directly to help get medicine to those who need it.”
Tickets to this exclusive (RED)ZONE area are available by visiting www.johnlegend.com/red and entering the special access code as prompted – tickets are $66.00 each and are subject to limited availability. Fans can log on to www.gap.com/johnlegend to locate participating Gap stores in the New York tri-state area.
Gap is celebrating its collaboration with John Legend and the launch of the new (PRODUCT)RED Artist Edition T-shirts by turning Gap store windows (RED) nationwide from July 29 through August 12. Gap also opened a special pop-up art gallery adjacent to its Fifth Avenue flagship store in New York City on Saturday, July 25th. The shop features Gap (PRODUCT)RED Artist Edition T-Shirts, as well as original works of art from some of these artists. Fifty percent of the profits all Gap (PRODUCT)RED Artist Edition T-Shirts benefit the Global Fund to help eliminate AIDS in Africa.
About John Legend’s Show Me Campaign
Grammy Award winner, John Legend founded the Show Me Campaign after visiting Millennium Villages in Ghana and Tanzania. The non-profit’s mission is to end poverty around the world through sustainable development at the individual, family and small community levels. Go to http://www.showmecampaign.org/ for more information.
About (RED)(TM) and (PRODUCT)RED(TM)
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $130 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $15 billion for programs in 140 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. At the end of 2008, programs supported by the Global Fund have averted more than 3.5 million deaths by providing AIDS treatment for 2 million people, TB treatment for 4.6 million people, and by the distribution of 70 million insecticide-treated bed nets for the prevention of malaria worldwide. For more information visit http://www.theglobalfund.org/.
Source: Gap Inc.; (RED)
Web Site: http://www.gapinc.com/
