Los Angeles based rapper Emaculent (aka Emac) delivers the true representation of the art, the grit and the skills of a seasoned MC. He possesses a self-assured swagger. His words bob and weave throughout track after track like a professional verbal athlete with enough fire to set the sun on fire.
Early on, Emaculent gained the attention of record producer Joshua Rumer. The two began cutting tracks and honing the skills that led to a collection of work that was immediately impressive. Their work was dazzling enough to catch the ears and heart of record company owner L. A. Bright, of BrightLife Music; a label that believes in delivering only prime cuts to the proverbial musical table.
With the Emaculent fire in his veins, Bright summoned the powers of mega-voices like Ray J, E-40 and Layzie Bones (courtesy of the megastar hip-hop ensemble Bone Thugs-N-Harmony), to name just a few, and set them ablaze in the studio to run parallel with this young rapper. The result is a solid and noteworthy compilation of moving, honest and street smart hip-hop that subtly combines and mashes-up different genres to transcend traditional barriers.
Filled with
linguistic portraits of his early years, and nail biting imagery, Emaculent delivers punch after punch of power and personality. Distributed by the Universal Music Group, the album “15 Min. to E” offers crossover appeal rarely seen in the current urban music landscape.
The album opens with “Comin Up”, a track that, perhaps, gives a tip of the hat to the 1982 hit “Pass the Dutchie” by Musical Youth, with its choir of children on the chorus. The subject matter of the song is tinted with shades of the old 1970s TV series “The Jeffersons” opening theme “Movin’ on Up”, but on more of a R-rated level with it’s tale of rising from hustling on the streets to the life and comforts of success.
“Leave You Alone” gets your head bobbing, your fingers popping and your toes tapping. It’s the story of a lover’s lament in his inability to walk away from a stalled relationship that’s crumbling under the weight of “…caviar dreams and champagne wishes…” Kudos to whomever the guitarist is who plays the tasty lead lick during the short fadeout at the end of this tune.
Next enters the quadruple threat in the form of singer/actor/writer/producer Ray J who is featured on “Centerfold” with Emac. This cut has a smooth Michael Jackson appeal and the title says it all when it comes to what they’re talking about. It’s also where “15 Min. to E” producer Joshua Rumer (aka capt. invengo) flexes some studio muscle magic.
“Long Run” and the radio single “Roll Up” are Emaculent’s smokey salutes to that crazy little thing called “bud”. While the former focuses on the need to keep your eye on the big picture if you’re on the business side of the weed trade, and you want to succeed, while the latter is a shout out to the joy of being an everyday user in today’s wonderful world of hybrid indica and sativa. It’s an anthem of quaintly named strains of stash that, IMHO, will have you ROFLMAO as you sing along to the chorus;
“When I’m done paying my dues
I roll up another one.
I come home kick off my shoes
and roll up another one.
When I’m done watching the news
I roll up another one.
When I ain’t got nothing to do
I roll up another one.”
Hating the hater is the theme behind “Haters” because, as Emac explains, they keep keeping him on his grind. Like the flipside of a coin “Fool Wit It” (featuring Layzie Bone from Bone Thugs-N-Harmony) extols the joys of music and money that come from spitting verses of truth in the booth while trying not to take yourself too seriously.
Wrapping it up is an ode to alcohol, and doing the club creep, called “Whatchu Drinkin”. E-40 mixes it up with Emaculent like two old drinking buddies howling at the moon after a long, wet night at the bar. It’s a fast, fun and furious way to end an album that leaves your pulse racing and your ears thirsty for more phat sounds. This may be a corny analogy but, just like Chinese food, when “15 Min. to E” is over you’re hungry for more.
Those who love today’s hip hop will find Emac’s music exceeding their expectations and those who feel this music is not their thing may quickly adapt a new way of thinking after listening to this new artist. That rumbling sound you hear in the distance is Emaculent’s debut release 15 Min. to E”. So keep your ear to the rails because this train is rapidly approaching!
For more information and updates check out: www.BrightLifeMusic.com
