Over the last few years, digital technologies and the entertainment industry have started to play a much greater role within the experiential marketing industry. With more and more out of home types of campaigns used to engage consumers, entertainment is rapidly changing its face. Entertainment focuses on triggering powerful emotion with a high impact on the audience, as well as unforgettable and highly enjoyable moments. And the digital is here to provide support in this regard, while triggering excellent return on investment figures. According to specialists, 2016 is going to be the year digital and entertainment will be complimenting each other in order to create powerful campaigns. Interested in learning more? Keep reading!
3D Technologies And Entertainment
Have you ever thought how fascinating would a fashion show be with live music and 3D projections of the clothes part of the show displayed on special platforms? Or how great it would be to be able to play roulette online with the help of 3D glasses from the comfort of your own home? Apparently, this is what the future is going to look like. And this cannot mean but great joy and happiness brought on the faces of people who love their gambling and other forms of entertainment. These types of events are capable of setting benchmarks for all manufacturers and service providers who wish to combine digital and entertainment. And if we come to think of the powerful impact of 3D mapping technologies today, it is easy to see why this idea that will shape up in 2016 will generate a huge impression.
Out Of Home/Experiential Marketing
Experiential marketing is a specific type of messaging you can physically touch, feel and see. The phenomenon has been growing during the last few years and it has been embraced by marketers selling anything from cars to movies. Their aim? To make these products a tangible presence the life of consumers. How do they achieve this? Either through personal experiences or with the help of YouTube videos, as well as tweets and other specific social media actions. And the truth is marketers are choosing to allocate more time and energy on the experiential side of marketing. Just imagine someone would come up to you and project a huge 3D roulette like the ones you can normally find inside casinos in front of your eyes. Then let us assume the same persons would hand to you a par of special 3D glasses and joy sticks and hear them telling you to place a wager on your favorite color or number. Wouldn't such an amazing experience make you hungry for going online or straight to a land casino and start playing some roulette games? It would seem that the more realistic a marketing experience is, the bigger an impact it will trigger on people.
According to data provided by the Event Marketing Institute's EventTrack study, marketers have spent close to 5% more last year on experiential marketing. Plus, it would appear that experiential marketing is more popular among companies with a total revenue higher than 1 billion.
