Paramount did a brilliant job with its “You Demanded It” campaign on “Paranormal Activity,” creating demand as much as exposing it. The trailer for the sequel — which is being directed by the young Kip Williams and is still set for release this Halloween — brings us back to where we left off: namely, with Paramount reminding us that we demanded it.
There’s a hint of some new information in the minute-plus clip — which, in a bid to ensure that women keep coming, plays ahead of “The Twilight Saga: Eclipse” this weekend. The marketing material shows a baby crib, suggesting that possessed protagonist Katie is now a mother (though who she’s with remains a mystery; boyfriend Micah is presumably dead after the first film). And it shows a dog barking. So there’s that.
But it’s mostly a reminder that there was a film about eight months ago, and that this will be set in a similar locale of a possessed home, shot with a similarly grainy feel. Apart from that, we’ll have to wait for more trailers. Or, um, demand them.
