Mountain View, Calif. – Google has acquired online advertising technology firm Invite Media, All Things D reported, citing sources.
The report suggested the price Google paid was around $70 million.
Founded in 2007, Philadelphia-based Invite Media is developing a demand-side platform for online ad exchanges.
Google is expected to maintain Invite as a standalone unit, which will work with its AdX and similar exchanges.
Invite previously raised an undisclosed sum of funding from backers including Comcast Interactive Capital, First Round Capital, Genacast Investors and Creative Commerce.
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