Apparel Network www.aapnetwork.net is in the Top 4% of all websites in volume. “As webmaster, I maintain over 500 pages of content”, says AAPN Executive Director Sue C. Strickland, “which is tens of thousands of words, each now active, each now sourceable under our new Web 3.0 technology”.
AAPN has migrated to innersync.com for the very latest in Web 3.0 technologies. “In the past,” says Managing Director Mike Todaro, “marketing was outbound, ads, calls and mail to get people to trade shows. It was event driven, targeting mass markets, where you hoped to get a 1-3% hit rate.”
“Now, that’s all changed”, adds Todaro. “Marketing is inbound, continuous. 98% of businesses use Goggle to find other businesses. They find you. Its all about presence, freshness, innovation, new news. The ‘social media’ for businesses hinges on continuously updated content. To be quiet is to be unimportant”.
www.aapnetwork.net is a series of mini-websites, more of a ‘business media dashboard’ incorporating products, people, services, skills, links, slides, press, bio’s, news, blogs, videos, Twitter and most importantly, search engine optimization. “Business people now control what information they get and we work hard to master skills that make it easy for them to find our members first”, says Todaro.
Today, it is about companies not countries. Country or industry ‘lists’ are obsolete and shallow even before they are printed. Information on each industry and country leader within AAPN is a yard wide and a mile deep, ever-changing and under their direct control. Here, there is no delay between ‘new’ and ‘news’.
AAPN is the #1 business network in the US apparel industry. On August, within one hour of an AAPN broadcast of an article on one of our textile members, they got 4 new leads for their fabric. AAPN emails get forwarded. We call this ‘word of mouse marketing’. This drives industry-leading high inbound volumes of traffic to aapnetwork.net, creating its top 4% value exclusivity.
AAPN: Learn about AAPN on http://www.aapnetwork.net/about/ where we post a short narrated slide show of our mission and members using yet another example of Web 3.0 technology, all of which we discover new uses for weekly.
For more information, contact Mike Todaro, office: 404.843.3171, Atlanta, GA
