– Majority of viewers believe Jon Stewart won head-to-head contest with Jim Cramer –
A new national study among 448 self-reported Democrats, Republicans and Independents revealed that the majority (74%) indicated that Jon Stewart benefited most from the interview with Jim Cramer on The Daily Show.
The study was conducted by HCD Research on March 13, to obtain viewers’ perceptions of an interview that The Daily Show host, Jon Stewart conducted with Jim Cramer, host of CNBC Mad Money, last Thursday evening. To view believability curves and detailed results go to: www.mediacurves.com.
Jon Stewart’s believability and sincerity scales increased slightly among viewers after watching the interview. Jim Cramer’s likeability, believability and sincerity scales decreased after watching the interview.
Among the findings:
"Who do you think benefited most from this interview?"
Total Democrats Republicans Independents
Jon Stewart 74% 76% 72% 68%
Jim Cramer 9% 8% 8% 10%
Neither 18% 16% 20% 23%
While viewing the video clip, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
HCD Research is a communications research company headquartered in Flemington, NJ. The company’s services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
Source: HCD Research
Web Site: http://www.hcdi.net/
