As millions of Americans head outdoors, dermatologists are warning that, while SPF protection is important. it’s not the whole story. SPF is an indicator of how well a lotion protects skin from the sun’s UVB rays that lead to sunburn. However, unless you’re also protected from UVA rays, your skin is still at risk.
That’s because, even at low-level exposures, UVA light breaks down collagen, which causes wrinkles. In fact, research shows that damage from exposure to UVA rays is the #1 cause of premature aging in women and men.
“If you aren’t using a product that contains Titanium Dioxide, you’re missing out on an important level of protection”, points out Rachele Rego, speaking for CM-Beauty. Most of our product line of concealment cosmetics for the face and body has this as one of the primary ingredients!”
Offering a complete line of products suitable for discrete coverage of everything from dark under-eye circles to birthmarks, scars and even varicose veins, CM-Beauty (www.cm-beauty.com) has tracked an ever-increasing number of web “hits” and telephone inquiries from consumers of all ages who are concerned about maximum protection for their skin this summer. Highly pigmented for superior coverage, Leg & Body Magic™ and Face Magic™ are both on CM-Beauty’s list of recommendations for more complete summer skin protection. “These are year-round products”, adds Ms. Rego.
“Because we’re a web-based business, we have a close relationship with our customers from the very start. Our call-center staff and online responders have years of experience in asking all the right questions… about skin tone, texture; you name it – it’s our responsibility to get it right from the get-go!”
Along with its vast array of individual products and specialized kits, CM-Beauty also offers sample kits to help select just the right shade and texture.
“Our product line has a long list of faithful customers who have been with us for years”, adds Ms. Rego. “What’s happening today is that we’re getting more and more “first timers”. CM-Beauty’s products are famous for concealing blemishes, uneven skin discoloration, blotchy skin, freckles, age spots, bruising, broken capillaries,… even Rosacea!At the same time, if we can help somebody enjoy their summer more, that’s just great!”
Corporate summary: CM-Beauty (formerly Covermark) was the first cosmetics company to receive a U.S. patent for a foundation. As the forerunner of today’s cosmeceutical category, today, we’re still the brand consumers trust to conceal and correct everything from the most minor to more serious skin care imperfections. CM-Beauty offers a complete line of concealment cosmetics, including Leg & Body Magic, Face Magic and Classic Cover, as well as Cream Rouge, Pressed Powder and Shade Cream for ultimate finishing beauty. In addition to the skin care line of CM-Beauty Cream Camellia, Hydrating Base with Camellia and Cleansing Toner, the company also provides easy-to-use kits to meet your individual needs.
For product information, samples or photography, contact David Upright: david@uprightadvertising.com.
