Dave Stewart "The Business Playground: Where Creativity and Commerce Collide"

“If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be” -Simon Fuller, creator of American Idol

The Business Playground: Where Creativity and Commerce Collide: Written by prodigious musician, producer and entrepreneur Dave Stewart and by advertising and branding guru Mark Simmons, The Business Playground will show business people everywhere how to rediscover their creativity.

The Business Playground shows why business needs creative thinking to compete in today’s economy and tells the fascinating stories of people and companies who have used their ingenuity as a platform for success. And it also goes a step further, stimulating and inspiring you to unleash your own creativity and sense of play, using games, puzzles, illustrations and practical exercises.

The book highlights case studies of innovative companies like Google, NASA and Nokia among several others and features a mix of inspiring conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, Microsoft co-founder Paul Allen and a forward from Virgin’s Richard Branson.  Featuring stimulating stories and a quirky selection of idea-inducing games, The Business Playground aims to bring the workplace back to life. The Business Playground is highly designed in full color; bursting with illustrations and photographs.

Here’s what people are saying about The Business Playground:

“The Business Playground is an inspiration to all of us who dedicate our professional lives to reinventing the old adages of what makes a business successful. It reminds us that instilling a good dose of humor and a bit of fun and games to the process is one of the most powerful creative tools an organization has to driving performance, collaboration and shareholder value in a highly demanding environment.”
-Stephen Davis President, Hasbro Studios

“Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside of all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers and games make for an entertaining and informative read. If you get half as much out of this book as I did you’re in for quite a treat.”
-Richard Branson (from the Foreword) Virgin

“Jump onto the playground with Dave and Mark and learn how having fun leads to being your most creative which leads to success, not just in business but in life. Some people are surely born creative, some are electro-shocked into it and Dave Stewart is both. In this thoroughly enjoyable and highly instructive book, he and Mark Simmons tell you how we all can tap into our best creative selves, the way we could when we were children. Who knew having so much fun was the key to success!”
-Laura Ziskin Motion Picture Producer (including Spider-Man 1, 2 and 3, Pretty Woman, To Die For, As Good as It Gets), Co-founder of Stand Up to Cancer

Please check out the related video at:
http://www.youtube.com/watch?v=9I0YdAzYkPc

About the Authors

DAVE STEWART
A multi-media entrepreneur, Dave Stewart is recognized as one of the most respected and accomplished talents in the entertainment industry today. Stewart’s career spans more than 25 years and more than 100 million album sales, plus a Lifetime Achievement Award with Eurythmics partner Annie Lenox. One of the most sought-after writers and music producers, Dave has crafted songs for and collaborated with the likes of Bono, Gwen Stefani, Tom Petty, Celine Dion, and Shakira and has shared the stage with everybody from BB King, U2, Eric Clapton, Bruce Springsteen, Mick Jagger, and Bob Dylan. Beyond his creative works as a musician, Stewart is a renowned producer, writer, and known for his astute business acumen. In January 2008, he was made Adivsor to Nokia and was recently named one of 100 Most Creative in Business by Fast Company Magazine.

MARK SIMMONS
Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution (HarperCollins, 2007). Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an advisor to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more.

For more information about The Business Playground, please contact:

Allison Elbl
ID
aelbl@id-pr.com
323.822.4851

This entry was posted on August 9, 2010 at 9:02 am and is filed under .Other News, News. You can follow any responses to this entry through the RSS 2.0 feed.