Terra.com Gives Fans Inside Access to International Icon’s Latin American Tour
When crossover phenomenon Gloria Estefan goes on tour to throughout Latin America this spring, Terra will give its 60 million users front row seats and backstage passes. Terra, the leading internet company and original digital content producer with a primary focus on the U.S. Hispanic experience, will follow Estefan on her “Latin American Tour,” a five-city greatest hits tour kicking off this April in Uruguay. The exclusive bilingual program, available at www.terra.com/musica/gloriaestefan, will be the first of an original series entitled “Terra on Tour.”
“It’s beautiful to come full circle, Latin America was the first place that our music became a hit even before we had huge international success with “Dr. Beat”. Latin American countries were big fans already, so it’s going to be a beautiful opportunity to go back thirty years in our career and do something that I haven’t done anywhere in the world. This tour is very special & exciting for me,” states Estefan.
“Terra on Tour: Gloria Estefan” will feature first-hand and behind-the-scenes footage, as well as exclusive interviews, live coverage, videos, photos, articles, blogs and tour details. Estefan and her team will document the tour on- and off-stage with hand-held digital cameras to give fans the most intimate access to the Grammy Award-winning superstar. The coverage will include Estefan during rehearsals, hair and make-up and studio shoots. Users will also be able to upload their own footage and pictures on Espacio Terra as well as discuss tour highlights, review music and vote on favorite songs, moments and videos on Terra.com.
“Gloria Estefan is the perfect artist to launch our ‘Terra on Tour’ series because she embodies the sensibilities of Terra.com as an icon within the Latino community and a mega crossover success,” said Angel Sepulveda, Vice President of Programming, Terra USA. “We are excited to give fans across the world access to this superstar as she embarks on her greatest hits tour throughout Latin America.”
Source: Terra USA
Web Site: http://www.terra.com/
